The designer channel rob war has entered a white hot stage. At present, most domestic LED enterprise does not understand the lighting designer, there is ablind area of LED product design and product demand between the two sides.

In the short term is difficult to completely replace the "LED"

The stage lighting design for this year's Spring Festival Gala, let ordinary peoplefirst learned that caused by LED light stage effect. The stage lighting to createatmosphere, rhythm and the fusion of light, to create atmosphere of the space filled with the force of infection.

Similarly, the daily Home Furnishing life is a big stage, while the interior design is actually a light shaping shadow drama. However, the lighting designer using LED products very small proportion, many designers also reflect, in some specific requirements, LED lighting effects are not completely replace such as high pressure sodium lamp, metal halide lamp and other traditional lamp.

"LED is self luminous body, not far from the present stage LED light source projection area, although the light effect is very strong, but the formation of light from the LED spot light effects than metal halide lamp, LED products is not exposed to the ideal height and distance." Shenzhen Keyuan Construction GroupChief Engineer Huang Ting expresses to the reporter, the various causes of theproportion of LED products now took over the project in less than 10%.

At the same time, in the actual project, LED product prices are too high is also a major factor in the decision to spread. Said Guangzhou copper lighting engineering design Co. Ltd. design director Xu Qinghui: "the LED lamp,downlight, lamp and other products can do engineering design is best, but the project party a budget is limited, the LED product cost will rise, so the ownersgenerally requires adjustment according to the budget. Coupled with the currentuse of traditional lighting effect is not necessarily worse than LED, so the ownerbasically still choose traditional products."

Of course, there are the party to require the design units and engineering using EMC mode, the EMC company pay underwritten products, then returns throughenergy saving subsequent. Fire Yu image design director Xiao Gong said: "this model is very difficult to operate. Much of it in local government cooperation andthe establishment of such enterprises EMC, government funded pad money,achieve the effect of energy saving and emission reduction, and then rely on government subsidies to make money, and most of them are in the municipal engineering. If we allow designers to find EMC, there is no possibility."

In addition, LED products currently on the market often appear quality problem,leading to the owners do not trust is a major factor for LED products. Although the LED products, energy-saving and non pollution, but the high cost of repair.Xu Qinghui said: "at this stage LED products only QR111, PAR30, instead of MR16, PAR38 and other traditional lamp light source, also unable to replace other traditional products."

Appearance and properties of designers focus on product

The designer selects products primarily at conception, imagination, what light source to show.

At present, the better the quality of LED product price, appearance design is generally weak. While the price of LED products for rough work, pay attention to the effect of stylist is waste.

Huang Ting said: "LED products must be appearance and performance together,both fashion and beautiful appearance, and has high performance configuration,make the product release excellent lighting effects, so that products can outline the designers unlimited vision space." He gave reporters about a personal experience, once he saw a LED lamp, light, light body is uniformly arranged lookslike a lotus, surrounding the lamp body metal heat sink modeling fashionappearance. Then he suddenly, immediately contact with the manufacturers, the common design of a lotus shaped chandelier. "This lamp hanging over the tableis very beautiful."

There are many designers to reflect, hope LED factory in the design of productto sink and shape together, only the beautiful appearance and high performanceconfiguration, can make the product is good enough.

"Excellent product no matter how high the price, there is market demand." Huang Ting said, a, s long as you are good enough, the designer as an advocate of innovative products, can make your product first to five Stars Hotel, high-end establishments and municipal projects.

LED enterprise should hand in hand with the designer

Quality products the production of LED enterprises, plus the promotion of designers, are both powerful alliances.

Huang Ting said: "the product performance and other enterprises outstanding,first let designers know and accept, can open a window for the LED product marketing. The designer channel help you to promote products, high-end users will be more to try to use your product."

"Foreign enterprises in the product is filled into a 'soul' thing, the product can give a person a kind of touched and surprised, but the domestic production of the product are rarely able to feel this kind of thing." Xu Qinghui said.

Well known Apple Corp, the CEO Jobs is a perfectionist, would not allow theirproducts have a flaw, even personally check, each product a little temper, spend lots of time in design and product appearance. Even if the cost is too high, the majority of the staff against, even when the production of computer prices too high, but Jobs believes that his production of computer is the best in the world.

Don't allow yourself to produce a little flaw, the appearance of the product to be concise, natural is the Apple Corp production of "soul". And we